The Leading Post is a young and fast-growing online newspaper where over 100,000 unique browsers a month find stories, from the biggest Nigerian news events to the most talked about trends.
Nearly two thirds of theleadingpost.com audience is under the age of 45 – and the writers focus on maintaining and growing a loyal, largely Nigerian, millennial audience.
theleadingpost.com is in the unique position of being able to harness the power of the social web and a young audience while still having the journalistic rigour of a legacy newspaper brand.
It’s a site that has a heart and soul. It is a site that cares, a site that can be funny, take risks and campaign about the issues it cares about, while making sure that no viral trends are missed.
With nearly 75% of its audience visiting theleadingpost.com on mobile, these audiences find their content on their mobile through Facebook, through Twitter, through Instagram, through google+, through tumblr.com – and we’re there to greet them.